Marketing Morals.

Two women were shopping.

While shopping, two women began talking about their home lives.

"Seems like all John and I do anymore is fight," said the first woman. "I've been so upset; I've lost twenty pounds because of it."

"Why don't you just leave him then?" asked her friend.

"Oh! Not yet." the first replied. "I'd like to lose at least another fifteen pounds first."

Marketing Moral of the story- you've got to have a goal.