This post is a small tribute to David Ogilvy, who is considered a wizard in the history of Marketing. The 21st of July, 2014 marked the 15th death anniversary of this Marketing guru.
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999), was an advertising executive. He was widely hailed as "The Father of Advertising". In 1962, Time Magazine named him as the most sought-after wizard in today's advertising industry.
Having worked as a chef, researcher, and farmer, Ogilvy started his own advertising agency in 1949 with the backing of Mather and Crowther, the London agency being run by his elder brother, Francis.The new agency in New York was called Ogilvy, Benson, and Mather. David Ogilvy had just $6,000 in his account when he started the agency. He admitted in Confessions of an Advertising Man that initially, he struggled to get clients.
Ogilvy & Mather was built on David Ogilvy's principles; in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.
His entry into the company of giants started with several iconic advertising campaigns.
"The man in the Hathaway shirt" with his aristocratic eye patch which used George Wrangel as model.
"The man from Schweppes is here" introduced Commander Edward Whitehead, the elegant bearded Brit, bringing Schweppes (and "Schweppervescence") to the U.S.
A famous headline in the automobile business, "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"
"Pablo Casals is coming home – to Puerto Rico", a campaign which Ogilvy said helped change the image of a country, and was his proudest achievement.
One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S.
"The man from Schweppes is here" introduced Commander Edward Whitehead, the elegant bearded Brit, bringing Schweppes (and "Schweppervescence") to the U.S.
A famous headline in the automobile business, "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"
"Pablo Casals is coming home – to Puerto Rico", a campaign which Ogilvy said helped change the image of a country, and was his proudest achievement.
One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S.
Ogilvy believed that the best way to get new clients was to do notable work for his existing clients. Success in his early campaigns helped Ogilvy get big clients such as Rolls-Royce and Shell. New clients followed and Ogilvy's company grew quickly.
Some of his quotes are still chanted by the advertising executives. They are as follows.
"Never stop testing, and your advertising will never stop improving."
"The more informative your advertisement is, the more persuasive it will be."
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