What's a Telemarketer's favorite song?
Answer my call, maybe;)
Friday, September 26, 2014
Jewish holidays are coming up & so are the Apps
Well, here’s a fun and quirky little promotion which aims to celebrate the upcoming Jewish New Year and High Holiday season. BBR Saatchi & Saatchi has created an app called EMOJEW. And, yes, it’s exactly what it sounds like.
As the campaign video explains, the iPhone and Android app is an easy and fun way to send messages to your Jewish friends. The app is a collection of funny “kosher” icons with which the sender can create a unique message.
But it’s not all just fun and games. There’s a cause element attached to the app, as well. Those who use the app are encouraged to make an in-app donation to Latet, an Israeli Humanitarian Aid that supplies meals to those in need.
Also, even if you aren't Jewish or don't have any Jewish friends, don't you think its a great way to promote an app or isn't it a great marketing idea!! mazel-tov!!
The ANDROID ONE buzz
Our country was first introduced to “Android One” by the advertisements flashing on our electronic media, showing how now everyone is equal.
Android One has brought about a revolution in the indian markets.
Earlier this summer google announced its Android One Program. Its goal is to generate high quality but inexpensive Android Phones for developing markets.
The first Android One devices are now rolling out in India. Google intends to bring them to Indonesia, the Philippines and various countries in South Asia later this year and more countries in 2015.
In India, Google has contracted 3 emerging mobile companies namely Micromax, Karbonn and Spice.
Android One has been compared with the nexus with the only edge of being inexpensive and with a lot of added features. It is said to be like the Nexus program but for the low end.
There are a lot of new and exciting things about android one.
While no other software has been able to give such a long support of 2 years, android one gives that with such an inexpensive price. It’s a feature no other vendor, software maker at this price point is offering. It also gives an extra padding of security to the brand-conscious among the budget audience who have favoured old brands like Nokia.
Android One promises the best Android experience at the price point.
Also, it’s bringing carrier billing to help make app purchases easier and more transparent. No more worries about extra or hidden credit card charges. In fact, you don’t even need a credit card with carrier billing.
While it could be argued that most first-time buyers do not care about software versions, they would still want to know that their phone will last beyond the first few months. There’s no telling how hardware defect affect the experience, but absent those, Google is promising these phones are good enough for the long haul. In the light that these phones come with, assurances such as these will help sooth any qualms about the quality of these devices.
Google mandates that certain specifications be met under the program. The BBC succinctly summarizes them:
•4.5in (11.4cm) display
•1GB of RAM (random-access memory)
•5MP rear camera and a 2MP front one
•Quadcore processor sourced from Taiwanese company Mediatek
Users will get the latest versions of Android directly from Google. The company will also subsidize a certain number of app downloads in India, its first Android One market:
And a good news for Airtel sim card users!
In an effort to reduce data costs, if you have an Airtel SIM card, you’ll get these software updates for free for the first six months. As part of this same Airtel offer, you’ll also be able to download up to 200MB per month worth of your favorite apps (that’s about 50 apps overall) from Google Play—all without counting toward your mobile data usage.
Given their cost, specs and quality, these phones will be very attractive for people in India and other developing markets. It will thus cement Android’s near total control of those markets, where Apple doesn’t have a competing low-cost option and where Windows Phones haven’t gained traction.
So, surely there is a good reason for why there is so much demand for Android One.
How a Swedish Departmental Store could reach out to millions of people through Instagram
In an effort to reach a younger audience, a department store finds a clever way to distribute discounts through stop-motion Instagram videos.
A marketer working with Forsman & Bodenfors (of Cannes Lions-winning Jean Claude Van Damme Volvo fame), Swedish department store Åhléns used Instagram ingeniously by uploading three stop-motion videos featuring products such as furniture, clothes, etc. to their Instagram account.
Here's how they did it.
Also here are the links to the 3 videos.
In an age where more and more people are becoming immune to and shielded from most advertising, this little stunt is a step in the right direction for a marketer attempting to reach an increasingly hard to reach group of consumers.
Marketing Expert: Gary Hamel
The Wall Street Journal recently ranked Gary Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy.”Dr. Gary P. Hamel is an American management expert. He is a founder of Strategos, an international management consulting firm based in Chicago.
He is a graduate of Andrews University (1975) and the Ross School of Business at the University of Michigan (1990)
Gary Hamel is the originator (with C. K. Prahalad) of the concept of core competencies. He is also the director of the Woodside Institute, a nonprofit research foundation based in Woodside, California.
He is a visiting Professor of Strategic Management at London Business School. He was formerly a Visiting Professor of International Business at the University of Michigan (PhD 1990) and at Harvard Business School.
The Wall Street Journal ranked Gary Hamel as one of the world's most influential business thinkers, and Fortune magazine has called him "the world's leading expert on business strategy". In 2013, his name was not present on an updated version of the Wall Street Journal list.
Hamel’s landmark books, which have been translated into more than 20 languages, include Competing for the Future, Leading the Revolution and The Future of Management (selected by Amazon.com as the best business book of the year).
His latest book, What Matters Now, was published in 2012.er the past twenty years, Hamel has authored 17 articles for the Harvard Business Review and is the most reprinted author in the Review’s history. He has also written for the Wall Street Journal, Fortune, The Financial Times and many other leading publications around the world. He writes an occasional blog for the Wall Street Journal.
Since 1983, Hamel has been on the faculty of the London Business School, where he is currently Visiting Professor of Strategic and International Management.
As a consultant and management educator, Hamel has worked for companies as diverse as General Electric, Time Warner, Nestle, Shell, Best Buy, Procter & Gamble, 3M, IBM, and Microsoft. His pioneering concepts such as “strategic intent,” “core competence,” “industry revolution,” and “management innovation” have changed the practice of management in companies around the world.
Hamel speaks frequently at the world’s most prestigious management conferences, and is a regular contributor to CNBC, CNN, and other major media outlets. He has also advised government leaders on matters of innovation policy, entrepreneurship and industrial competitiveness.
Currently, Hamel is leading a pioneering effort to reinvent management by harnessing the power of open innovation. The Management Innovation Exchange (MIX) is an online community where the world’s most progressive business leaders share their ideas on how to build organizations that are fit for the future and fit for human beings. The MIX is supported by a network of strategic partners, which includes McKinsey & Company, the Harvard Business Review and others.
Marketing term: Arrow Information Paradox
The Arrow information paradox named
after Kenneth Arrow, American economist and joint winner of the Nobel Memorial
Prize in Economics with John Hicks, is a problem that companies face when
managing intellectual property across their boundaries. This happens when they
seek external technologies for their business or external markets for their own
technologies. It has implications for the value of technology and innovations
as well as their development by more than one firm and for the need for and
limitations of patent protection. A fundamental tenet of the paradox is that the
customer, i.e. the potential purchaser of the information describing a
technology (or other information having some value, such as facts), wants to
know the technology and what it does in sufficient detail as to understand its
capabilities or have information about the facts or products to decide whether
or not to buy it.If the buyer trusts the seller, or is protected via contract,
then they only need to know the results that the technology will provide, along
with any caveats for its usage in a given context. A problem is that sellers
lie, they may be mistaken.
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