In an effort to reach a younger audience, a department store finds a clever way to distribute discounts through stop-motion Instagram videos.
A marketer working with Forsman & Bodenfors (of Cannes Lions-winning Jean Claude Van Damme Volvo fame), Swedish department store Åhléns used Instagram ingeniously by uploading three stop-motion videos featuring products such as furniture, clothes, etc. to their Instagram account.
Here's how they did it.
Also here are the links to the 3 videos.
In an age where more and more people are becoming immune to and shielded from most advertising, this little stunt is a step in the right direction for a marketer attempting to reach an increasingly hard to reach group of consumers.
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