Well, here’s a fun and quirky little promotion which aims to celebrate the upcoming Jewish New Year and High Holiday season. BBR Saatchi & Saatchi has created an app called EMOJEW. And, yes, it’s exactly what it sounds like.
As the campaign video explains, the iPhone and Android app is an easy and fun way to send messages to your Jewish friends. The app is a collection of funny “kosher” icons with which the sender can create a unique message.
But it’s not all just fun and games. There’s a cause element attached to the app, as well. Those who use the app are encouraged to make an in-app donation to Latet, an Israeli Humanitarian Aid that supplies meals to those in need.
Also, even if you aren't Jewish or don't have any Jewish friends, don't you think its a great way to promote an app or isn't it a great marketing idea!! mazel-tov!!
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