So, would you consider 'Marketing' as a career choice?

When you surf the web, watch television or flip through the pages of a magazine, you’ll probably encounter the influence of the advertising and marketing industry….Professionals in this field are the brains behind all ads and campaigns; and they’re responsible for bringing products and services into the public consciousness.

Wouldn’t one want to pursue a career like marketing where you are able to reach to the common man’s need to get informed about the various choices available to him? Of course!, and we are here to give you the reason for your choice!

Marketing coach Veronika (Ronnie) Noize says“Marketing has a strong future because the connection between marketing and revenue is finally being recognized, Back in the 80s, it was seen as a ‘nice to have’ department or a cost center, but now it is recognized as the revenue generator.”  Also she says, "There are some sectors that will never stop growing no matter how the world evolves — and marketing is one of them."

While… In many cases, we are pushed toward stable, rewarding and lucrative career options such as doctors or engineers. But what if you do not possess the ability or desire to crunch numbers? What if your passion lies in more creative pursuit?

Also, the studies in medical and engineering are theoretical and are on formats which can’t be changed; they are rules constrained... on the other hand marketing is a job where there are no rules for your thought; there is a need for out of the box thinking.

“Marketing can be like trying to change a tire while driving down the freeway in a high-speed chase,” Noize adds. “Truly challenging, exhilarating, and not for the faint of heart.”

These are some of the characteristics of a career in marketing:

Wide range of opportunities: No matter what a company does, what customers it serves and what industry it operates in, it has no choice but to market itself if it wishes to be successful. Marketing, in fact, has been called "the endless hot zone of the job market."

A fast growing field: Marketing is more than advertising. A marketing degree buys you entry into almost any related position you choose, ranging from customer service to research and development. You can also specialize in any field, be it finance or fashion.

Good starting salaries: Entry level marketing positions pay (US $43,500) on average.

Advertising, Promotions and Marketing Manager

Median Salary: $108,260 (approx. 66 lacs) 

Job Outlook: +14%

Advertising Sales Representative

Median Salary: $45,350 (28 lacs) 

Job Outlook: +13%

Film and video Editor

Median Salary: $45,490 (28 lacs) 

Job Outlook: +4%

Graphic Designer

Median Salary: $43,500 (26 lacs) 

Job Outlook: +13%

Market Research Analyst

Median Salary: $60,570 (37 lacs) 

Job Outlook: +41%

Meeting, Convention and Event Planners

Median Salary: $45,260 (27 lacs) 

Job Outlook: +44%

Photographer

Median Salary: $29,130 (17 lacs) 

Job Outlook: +13%

Writer

Median Salary: $55,420 (33 lacs) 

Job Outlook: +6%

Quick career success: Even an undergraduate marketing degree could land you a very successful, well-paid position long before your medical and engineering friends, allowing you to climb the career ladder that much faster.

In the end, which ever field you go in you will always need the help of marketing to be successful.

Also, all of the other jobs are considered highly-stressing. Marketing may be the winner after all — just because it's more fun.

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