Given the need
for speed and agility, it has become of utmost importance for marketers to
revise their strategies to competitively differentiate their brand and engage
customers across the multichannel mix.
Extreme Creativity
is the need of the day, when you
have to differentiate your product in a tremendously dense market.
The
innovative American Multinational Conglomerate ‘General Electric’ used extreme creativity
in the form of famous Sci-Fi films while promoting their ’Brilliant Machines’
campaign.
New Technology
The ever-advancing technology can be
used to vitalize user experiences at every turn. HDFC Bank played this card by
using technology in an exemplary manner that won them the ‘Gartner CRM
Excellence’ award, and reduced the customer complaints by a whopping 30%!
Hence, the
bottom line is ‘Technology’ can be a friend in times of great marketing stagnation.
Putting yourself in the customer’s shoes
and embracing their journey to the purchase of your brand..
Understanding
the path to purchase lets you make it uncomplicated for people to do business
with you.
The online
travel site, Triplt offered customers with one year anniversaries, a trail
version for it’s premium services which resulted in 900 percent increase in
adoption because it integrated the buying journey into the fully-rounded
customer experience.
Location based marketing
The knack of
using location based marketing and targeting customers with messages based on
not just who they are, but where they’re from, opens up a great deal of
marketing opportunities.
An
innovative example, 'Livedeal.com' a geo-based deal engine that connects
customers via a mobile marketing platform. The service lets 8,000 restos
publish over 10, 000 deals “real time” and “Instant offers” to nearby customers,
who download the app for use. This resulted in customers warming up to the benefits
of sharing their location info to bag in more discounts.
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