Mobile marketing Association (MMA), an organization
which every year gives awards to the best mobile marketing campaigns. The third
annual MMA SMARTIES India Awards 2014 in Mumbai was a big “gala”.
The awards honor unusual , creative and solid mobile strategies that address specific business challenges through the creative use
of mobile technologies. Winners were declared from 21 categories with over 60
brands and 40 agencies participating in this year’s awards. MMA is constantly
tracking the growth story in India, their reports shows that marketers
are not only recognizing mobile’s potential but are actively integrating the
channel into their marketing mix.
“The SMARTIES awards are our way of recognizing
the best-in-class mobile campaigns run by leading brands. The winners of the
2014 SMARTIES India Awards have demonstrated how the creative use of mobile can
help build better brands and increase engagement while driving business results”.
Categories in the award included Brand Awareness,
Lead Generation Conversion, Relationship Building, Innovation , Best in show etc.
BJP(Bhartiya Janta Party) with their
2014 Lok sabha campaign and HUL(Hindustan Unilever Limted) with their Kan
Khajura Tashion stole the spotlight. Colgate and PHD also marked their presence
by getting many awards in different categories. Brands and marketing strategies
are increasingly adopting a mobile-first-approach and the competition in
innovation and creativity is only getting tougher. In this environment, coming
up with such awards is real motivation to brands and agencies and every year corporates look forward for these awards.
No comments:
Post a Comment